Tolleson | San Francisco Creative Agency
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Media Assets
Brand Assets
for Lucid Motors
Our Logos and curation of our work. Each work asset includes details in the meta details. Reach out for more details or additional images for specific projects.
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We’re here to help.
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Single Large Image
Photography at Tolleson
Launch Pad
How we
think
02—23
2024
On creating a meaningful symbol
for Lucid Motors
Get an inside look at the creation of the Lucid Bear symbol. From early sketches to final refinements. Take a peek at some of the process that hopefully explains the outcome and final bear symbol. Gain insight into the process that shaped the outcome, because sometimes understanding the journey adds value to the end result.
Title
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Aliquam sem erat, hendrerit vel sapien vitae, fermentum fringilla mi. Sed quam ipsum, rutrum vitae nisi et, aliquet euismod risus. Proin elementum fringilla purus id non scelerisque. Suspendisse id odio arcu posuere sodales.
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Launch Pad
How we
think
02—23
2024
On creating a meaningful symbol
for Lucid Motors
Title
Aliquam sem erat, hendrerit vel sapien vitae, fermentum fringilla mi. Sed quam ipsum, rutrum vitae nisi et, aliquet euismod risus. Proin elementum fringilla purus id non scelerisque. Suspendisse id odio arcu posuere sodales.
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Launch Pad
How we
think
02—23
2024
On creating a meaningful symbol
for Lucid Motors
Get an inside look at the creation of the Lucid Bear symbol. From early sketches to final refinements. Take a peek at some of the process that hopefully explains the outcome and final bear symbol. Gain insight into the process that shaped the outcome, because sometimes understanding the journey adds value to the end result.
Title
Get an inside look at the creation of the Lucid Bear symbol. From early sketches to final refinements. Take a peek at some of the process that hopefully explains the outcome and final bear symbol. Gain insight into the process that shaped the outcome, because sometimes understanding the journey adds value to the end result.
Aliquam sem erat, hendrerit vel sapien vitae, fermentum fringilla mi. Sed quam ipsum, rutrum vitae nisi et, aliquet euismod risus. Proin elementum fringilla purus id non scelerisque. Suspendisse id odio arcu posuere sodales.
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Going Frame,
By Frame,
By Frame
06—20
2024
On capturing the creative process
For Studio TK
With the launch of the Santé chair, Studio TK wanted to create a video that celebrated its designer, Patrick Norguet, and his ethos, vision, and process. So they approached us with the following brief: introduce Santé as a product, explain why it matters to the architecture & design (A&D) community, highlight Norguet’s personal craft, and make it all feel real, human, and very very special—in no more than 2 minutes.
While this project wasn’t the first of its kind, it did present new challenges and opportunities to bring the brand’s creative spirit and partnerships to life. And to return to a few of our favorite analog things: pen, paper, and Xacto knives. More on our process, below.
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Project Information
Project
Information
Services
Research and Audit
Logo & Identity
Messaging
Packaging
Print
Video
UI/UX
Research and Audit
Logo & Identity
Messaging
Packaging
Print
Video
UI/UX
Deliverables
Strategy
Design
Writing
Photography
Investigation
Strategy
Design
Writing
Photography
Investigation
Industry
Technology
Partners
Research and Audit
Logo & Identity
Messaging
Research and Audit
Logo & Identity
Messaging
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Title
Description
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Four Elements
image and type vignette
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Single Image
Title example
Description example
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before we get to you, a little about us
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before we get to you, a little about us
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before we get to you, a little about us
Date
Author
Description
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before we get to you, a little about us
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before we get to you, a little about us
05—23
003
Launch Pad
Identity Development
To give an inside look at the design of the Lucid identity, we had a chat with our creative director, Jamie Calderon, on our team’s process through discovery, refinement and manufacturing.
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Single Image
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Single Large Image
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Author
We find new ways for organizations of all kinds to express themselves. It’s collaborative from the very beginning. To us, the journey determines the ouytcogme.
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Author
We find new ways for organizations of all kinds to express themselves. It’s collaborative from the very beginning. To us, the journey determines the outgcoyme.
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We find new ways for organizations of all kinds to express themselves. It’s collaborative from the very beginning. To us, the journey determines the outcogyme.
Author
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Design
Building the brand’s visual systems and experiences that reflect the strategy and are designed for impact, usability and long-term scale
Design
Building the brand’s visual systems and experiences that reflect the strategy and are designed for impact, usability and long-term scale
Design
Building the brand’s visual systems and experiences that reflect the strategy and are designed for impact, usability and long-term scale
Design
Building the brand’s visual systems and experiences that reflect the strategy and are designed for impact, usability and long-term scale
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Client Logos
From industry-leading enterprises of today 1
From industry-leading enterprises of today 1
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Case 1 - Title
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Case 2 - Title
and subtitle
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Case 3 - Title
subtitle
and tagline
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Case 4 - Title
subtitle
tagline
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Case 5 - Title
subtitle
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Case 6 - Tagline
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Four Elements
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Let us know what’s on your mind.
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