Tolleson | San Francisco Creative Agency
NIKE.
TO OPEN THE WORLD OF BIOLOGY
TO NEW POSSIBILITIES
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When Nike a leader in the contract furniture industry, began noticing a shift in the way people were working, they made a strategic bet to incubate a new, designer-focused brand that could more nimbly adapt to the changing workplace. Two years after demonstrating its viability, the upstart was ready to become independent.
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Project Information
Project
Information
Services
Positioning
Logo/ID
Visual Language
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Positioning
Logo/ID
Visual Language
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Deliverables
Positioning
Logo/ID
Visual Language
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Positioning
Logo/ID
Visual Language
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Industry
Furniture &
Architecture
Partners

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Social Media Impact
Creating the tangible brand system assets and overseeing how they are built for both digital and physical brand experiences

Eco Street
Creating the tangible brand system assets and overseeing how they are built for both digital and physical brand experiences
Social Media Impact
Creating the tangible brand system assets and overseeing how they are built for both digital and physical brand experiences

Implementation
Creating the tangible brand system assets and overseeing how they are built for both digital and physical brand experiences
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Building a System that Scales
When Teknion, a leader in the contract furniture industry, began noticing a shift in the way people were working, they made a strategic bet to incubate a new, designer-focused brand that could more nimbly adapt to the changing workplace. Two years after demonstrating its viability, the upstart was ready to become independent.
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Launch Pad

CREATIVE
THOUGHT PARTNERSHIP
35.0110° N,
115.4734° W
Brand Campaign,
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Clean Tech

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Building a System that Scales
When Teknion, a leader in the contract furniture industry, began noticing a shift in the way people were working, they made a strategic bet to incubate a new, designer-focused brand that could more nimbly adapt to the changing workplace. Two years after demonstrating its viability, the upstart was ready to become independent.
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Vignette

Implementation
Creating the tangible brand system assets and overseeing how they are built for both digital and physical brand experiences


Implementation
Creating the tangible brand system assets and overseeing how they are built for both digital and physical brand experiences
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Related
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